ads.txt – What is ads.txt? How to implement for AdSense ? How to monetize Blogger and wordpress?

ads.txt What is ads.txt? How to implement in AdSense ? How to monetize Blogger and wordpress?

 

What is ads.txt and how does it work?

Authenticated digital Sellers, or Ads.txt, is the digital advertising industries take initiatives to clean up digital advertising and perform transparency to advertising industry. Many publishers are yet to aware of it.


Shortly after ads.txt was introduced , Google decided that they will no longer be buying inventory from sites that have an ads.txt file that doesn’t match the ad request at all, publishers have their ads.txt correctly set up then and there if they have the  correct file present.
The initiative brought into picture because of a number of scandals around the misrepresentation of ad inventory that caused big money being spent on invalid or bad inventories.

Ads.txt Guide:

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How ads.txt works?

Authorised Digital Sellers is simply a text file that sits on your server and lists the places that are authorised to sell ads on your behalf. The idea is simple: Buyers can collect this data and be sure that if they’re paying for ads on rollingstone.com then that is where those ads will appear.
Effectively, This is just a file that publishers can add to their site to certify their ownership of the site and list the accounts that are authorized to sell their inventory, doing so in a format that can be easily crawled and indexed.

What do publishers gain from implementing ads.txt?

Ads.txt is beneficial to both publishers and advertisers. If you are the New York Times, the benefit is obvious: Advertisers looking for exposure on your site won’t be tricked into buying misrepresented inventory and you retain control over pricing. As the standard gains more widespread adoption, buyers are more likely to require ads.txt for all buys, making it more relevant to less well-known publishers too. 

Publishers should adopt ads.txt:

Compared with other initiatives publishers are encouraged to adopt, the implementation cost of ads.txt is incredibly low and just five minutes work is enough to get most sites compliant. 10,000 websites currently use ads.txt with adoption being lead by the USA, Russia and the UK. The low cost and ease of adoption means that this could suit independent publishers who aren’t concerned about the transparency issue and have the flexibility to rule out change more easily.

 Drawbacks of implementing ads.txt?

 Ads.txt is designed to bring transparency, but some argue that it is too transparent. Implementing ads.txt shows exactly where you sell your inventory to anyone who cares to look. If you price your ad inventory differently through different channels this allows buyers to shop around for the lowest price.

Implementing ads.txt for Google AdSense and Google Ad Manager

Implementing ads.txt is very simple. Create a text file and add one line per authorized partner. On each line please add the below three pieces of information, separated by a comma:

• The domain of the advertising system
• Your account ID
• The type of relationship you have with that partner (either DIRECT or RESELLER if you are working through a third party)

There is an optional 4th field which is the TAG ID of the source if they are certified by the Trustworthy Accountability Group.  Once created simply upload that file to your webserver so that it is visible at example.com/ads.txt and you are done.

Google are pushing hard on ads.txt . Whilst they haven’t said that they will stop bidding on inventory that doesn’t have a corresponding ads.txt file, they will stop buying and selling unauthorized inventory in Q4 2017. In practice that means that there is more immediate risk to AdSense and Ad Exchange publishers from badly implementing ads.txt than not implementing it.       

 How to add ads.txt file in blogger or wordpress : 

To know more about ads.txt or app-ad.txt, please go through the following process: 

Step1:  Got to Blogger Setting > Search preferences 

Step2:  Click on Edit of Custom ads.txt ? option .

Step3:  If you publish ads via Google AdSense and want to implement ads.txt you will need to first    locate your publisher ID.  This can be found by logging in to AdSense and then navigating to Settings > Account > Account information.  Your publisher ID is in the format of pub-0000000000000000 with the zeros replaced by your own 16 digit number.

 

Step:4: The entry in ads.txt for a publisher’s own Google AdSense account will then look like:

         google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

This is the best Ads.txt Example Publisher Guide For 2020. Please note that the TAGID for Google is always f08c47fec0942fa0 . Also, don’t forget to include the pub- part of your publisher ID, as this is apparently one of the most common errors in ads.txt implementation for AdSense publishers.

Google Support offers an ads.txt guide that shows you how to add the file through logging into your AdSense account.

Step5:  Paste this text to your Custom ads.txt box. 

Step6 : Save settings. 

That’s it. You are done now,

How to verify that ads.txt is added to your website:

you can visit your website and verify that you have the ads.txt file now. For example, https:// example. com/ads.txt

It will Show your Ads.txt text that you entered in blogger setting.

Many AdSense publishers see warnings in their account regarding ads.txt . The warning states:

Earnings can be at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this issue now to avoid severe impact to your revenue.

This in-account warning complements notices that will be sent via email in the below format: 

Dear Publisher,

We’ve noticed that the ads.txt file on one or more of your sites that you monetise through this AdSense account (pub-xxxxxxxxxxxxxxxx) is missing the correct publisher code.
From mid-October, Google will stop buying ads on sites with ads.txt files which don’t include the correct publisher IDs. We recommend you update your ads.txt files immediately to prevent impact to your earnings. Make sure that the ads.txt file for each site you want to monetize through this account contains the snippet below:

google.com, pub-xxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
It may take up to 24 hours for AdSense to process your updated ads.txt files.
You can learn more about ads.txt, how buyers will use it and how to implement it on your sites in our Help Centre. 

How to Authorized Digital Sellers for Google Ad Manager

The set-up for publishers with their own direct Google Ad Manager account is the same, with the ID being found through Google Ad Manager by navigating to Admin > Global settings > All network settings.

The Publisher ID is in the format of pub-0000000000000000.

google.com, pub-0000000000000001, DIRECT, f08c47fec0942fa0 # own adsense account

google.com, pub-0000000000000002, RESELLER, f08c47fec0942fa0 # AdX

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